(1)注意事项：谈判就是相关双方或多方通过协商和讨论达成协议，以满足彼此的需要和合作关系。商务谈判主要有三个阶段：准备阶段、面对面的谈判阶段、后期阶段。准备阶段需要准备的包括：收集信息、计划策略和操作谈判，如：日程、特殊策略、需要确认的事实、地点等。面对面的谈判阶段就是面对面的交流，双方以开诚布公的方式进行有效谈判，最终达到双赢。后期阶段是在所有的条款和事项已经达成一致，有一方起草合同，另一方根据自己的想法修改，使其对双方更有利。

　　(2)常用句子：

　　On behalf of ...., I am very glad to welcome you.....

　　Hello,everyone, sorry to interrupt, but I think we’d better get started now.

　　I agree with you on that point./That is a fair suggestion.

　　I’m sorry, I disagree with you there. I don’t think that’s the way with it./I understand where you’re coming from, however,......

　　Could you come down a bit on the price ?/How about meeting each other half way ?

　　The price depends on quantity. Price can not be taken separately from quality.

　　I’m willing to leave things there if you are./I’d like to stop and think about this for a little while.

　　5、Marketing & Sales

　　(1)注意事项：市场营销不仅是对产品做广告或把产品卖出去，是企业在动态的环境下，通过产品生产、产品储运、产品定价和产品促销等系统的经营活动，满足消费者的需求，同时实现企业自身的成长与盈利目的。市场营销的四个阶段：市场调研、产品促销、销售产品、售后服务。市场调研通过对资料或信息进行系统设计、收集、整理和解释等一系列过程帮助经营管理者解决市场运营中存在的问题，充分利用市场优势。产品促销是通过向顾客提供信息，引导顾客接受并购买公司的产品，以此建立公司与客户之间的紧密联系。销售产品是向顾客详细介绍企业产品的同时，还应尽量介绍同行业其他产品所不具有的优点，让顾客接受该产品，并愿意购买该产品。同时还要处理好售后服务工作，让消费者满意。

　　(2)产用句子：

　　Would you mind taking a couple of minutes to answer a few questions ?

　　Excuse me, I’ll just take a few minutes of your time.

　　Not only do they look very attractive, but also they are made with superior quality.

　　Should you have any questions, please let me know anytime. I am more than happy to help you .

　　We provide one-stop shopping service./We provide free customer service.

　　It is really a good time to buy became we are offering a Buy One Get One Deal.

　　I am not sure if I can offer it to you at this low price. Let me check with my manager.

　　What’s the problem with that ?

　　I am sorry to hear about it. /I have some complaints for you./ I want to replace it for me.

　　As a reward, let me give you a coupon. You can get 10% off next time you buy our products.

　　We provide free shipping and promise to replace any product, which doesn’t meet your satisfaction.

　　6、Advertising & Public Relations

　　(1)注意事项：广告是一种有组织的、通常收费的、非个人的、通过一定形式的媒介载体，如电视、广播、互联网、报纸、杂志等，公开而广泛地向社会传递信息的一种宣传手段。根据促销的内容，广告通常分两类：厂商整体形象广告和产品广告。厂商整体形象广告对企业的形象、设想以及政治事件进行宣传，维护自身的整体形象。产品广告对产品的功能、特性以及优点进行宣传。公共关系是旨在使企业与公众群体之间建立和维护一种良好的关系而进行的各种沟通努力。一个企业或公司的公共群体包括顾客、供应商、雇员、股东、媒体、教育工作者、潜在投资人、政府官员和社会群体。

　　(2)常用句子：

　　Speaking of product promotion mans, I think we should launch an advertising campaign.

　　The advertising objectives are not only focusing on dollar sales, but need to tell the market about our product,explain how the product works,provide information on pricing, and build awareness of both the product and the company.After this focus on brand awareness, we can then focus on customer satisfaction.

　　The advertising budget should well fit the strategic objectives of the business.

　　There are several approaches available for the advertising budget.Among those, percentage-of-sales-approach is the most popular.

　　Moving to creating the advertising message, imagination and creativity will become the focal points.

　　As the marketing system is getting more mature, businessmen are connected more and more about relationship marketing, especially in China.

　　7、Business Telephone

　　(1)注意事项：商务电话的大原则，打电话前弄清楚你给谁打电话、什么时候打电话最方便、打电话的原因，电话要有条理、简短扼要。电话的人是不熟悉的，要快速阐明电话的目的和打电话人的身份。详细说明打电话的目的。传递给接电话的人能理解、能欣赏或会觉得有用的信息。电话礼仪要保持专业化，和不认识的人打电话的时候，应该避免非正式的言语，不要问私人化的问题。把隐私的保密和安全放在心上。要有耐心。

　　(2)常用句子：

　　This is ..../....speaking./...company, may I help you ?

　　I’m calling about..../I’m returning your call.....

　　Can I have extension....?/Could I speak to....?

　　I’m sorry, the line’s busy/engaged. Hang on, I’ll put you though.

　　I’m afraid she’s not in the office today./Can she call you back when she gets in ?

　　Thanks for your help. I look forward to hearing from you soon.

　　8、Business Dinner

　　(1)注意事项：举行一个宴会能突出一个人的社交能力、安排计划能力与处世能力。商业宴会应该安排的很严谨、很仔细。请客时：应该早到并等待欢迎客人;等待客人时，可以要一些水及软饮料，但不要吃东西;根据客人建议定菜单;要引入商业话题;提前将信用卡给服务生结账。做客时：要守时，如果要迟到的话，要给主人打电话;不要将手包或钱包留在桌子上;商务会议的时候要断掉手机。

　　(2)常用句子：

　　I’d like to reserve a table for eight at eight tonight.

　　Welcome to our restaurant, sir. Anything I can do for you ?

　　May I order please ? What is the specialty of the house ?

　　I ordered my lunch an hour ago;it hasn’t come yet, has it ?/This is not what I ordered.

　　This is the complete course. If you would like any additional dishes, please call me.

　　Today is a special day for everyone present.Now let me, on behalf of our company,ask you in joining me a toast to the success of our joint venture.Cheers!

　　Do you accept credit card here or shall I pay in cash ?

　　通过两周商务英语口语的实训，系统地学习了商务会议、商务晚宴、商务交往过程中，应该注意的一些细节。同时，也系统地学习了英语发音，纠正了在英语学习过程中长期存在的问题。两周内，自己学习到了很多知识，增强了自己进一步学好商务英语的信心，也相信自己只要坚持不懈的学习和练习，也一定会取得很大进步。希望学校尽可能多的增加我们学以致用的机会，使课堂知识能够更好地融入到我们日常的生活学习中，指导实践，服务实践，增强综合应用能力。
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