更新时间:2018-11-22 17:22作者:李一老师
例:Reebok has already anticipated that walking shoes will be the next fitness_related craze replacing aerobics shoes the same way its brightly colored, soft leather exercise footwear replaced conventional running shoes. Through product spanersification and careful market research, Reebok hopes to avoid the distribution problems Nike came across several years ago, when Nike
misjudged the strength of the aerobics shoe craze and was forced to unload huge inventories of running shoes through discount stores.
40. What lesson has Reebok learned from Nike’s distribution problems? A) A company should not sell its high quality shoes in discount stores. B) A company should not limit its distribution network. C) A company should do follow up surveys of its products.
D) A company should correctly evaluate the impact of a new craze on the market.
解析:文章段落内容冗长,但只需抓住重点即可快速做答。题目问到两个公司Reebok和Nike,快速浏览段落就可以发现这两个公司是在最后一句才同时出现的。所以先忽略过前面的内容,重点看最后一句。题目问的是Reebok从Nike的分销问题上能汲取什么教训,而最后一句明显提到Nike在几年前错误判断了一个事情,此时考生不用往下再看,紧紧抓住misjudge这个动作:既然Nike在几年前misjudge,Reebok汲取到的教训当然是不要misjudge,直接对应D选项中的correctly evaluate,即“正确评估”。